Loumeno Aps

Loumeno started with a shift in perspective. Most conversations around midlife focus narrowly on menopause and symptoms — often framed as a medical issue affecting women. However, it became clear that both men and women experience similar challenges in this life phase: - changes in energy, identity, and priorities - impact on work life and performance - difficulty talking about it openly in professional environments At the same time, companies lack: - language to address it - policies to support employees - tools to create awareness across the organization The challenge was to reframe midlife from a private issue → into a shared workplace topic, and to make it actionable for companies.

I designed and built Loumeno as a platform that combines insight, communication, and practical tools for organizations. The focus was not medical — but human and organizational. The platform includes: - a content universe explaining midlife in a broader, inclusive way - tools for employees, managers, and leadership - frameworks for companies to create policies and internal strategies - a structured approach to making the topic visible and discussable I focused on: - reframing the narrative from menopause → to midlife - creating a shared language that works across roles and genders - designing a platform that supports both learning and action - building a stable, usable product that companies can actually deploy The goal was to make a complex and sensitive topic accessible, practical, and relevant in a business context.

Loumeno is now a live platform used by real customers. It demonstrates: - how reframing a problem can unlock new market opportunities - how digital products can support cultural and organizational change - how sensitive topics can be turned into structured, actionable systems The platform helps companies: - create awareness across all levels of the organization - support employees in a critical life phase - align midlife with broader initiatives like diversity and inclusion Loumeno shows how product, strategy, and execution can come together to address both human and business needs.